Media-Buying

Navigating the shifting landscape of social media advertising can feel like trying to hit a moving target while blindfolded. For creators in New Zealand building lifestyle brands on X (formerly Twitter), understanding the 2026 ad rates and media buying landscape isn’t just about spreading budget around—it’s about protecting your creative energy and ensuring every dollar works as hard as you do. As someone who has spent years helping creators navigate platform algorithms and monetisation strategies at BaoLiba, I know the anxiety that comes with negative comments and the pressure to perform. Let’s break down exactly what you need to know to make smart, sustainable ad decisions this year. ...

Kia ora. If you’re running a creator business from Aotearoa right now, you’ve probably noticed your ad spend buying less reach than it did six months ago. The 2026 rate cards are in, and they’re not pretty for anyone buying on Instagram. CPMs have lifted 18–22% year on year across ANZ, driven by tighter auction density and Meta’s push to monetise Reels inventory more aggressively. I’m MaTitie, and I work with creators across 50+ countries to turn platform shifts into sustainable growth. Let’s break down what’s actually happening with Instagram advertising this quarter, and how to adapt without burning your budget. ...