NZ creators face 2026 ad cost shifts
Kia ora. If you’re running a creator business from Aotearoa right now, you’ve probably noticed your ad spend buying less reach than it did six months ago. The 2026 rate cards are in, and they’re not pretty for anyone buying on Instagram. CPMs have lifted 18–22% year on year across ANZ, driven by tighter auction density and Meta’s push to monetise Reels inventory more aggressively. I’m MaTitie, and I work with creators across 50+ countries to turn platform shifts into sustainable growth. Let’s break down what’s actually happening with Instagram advertising this quarter, and how to adapt without burning your budget. ...