Russian Brands

💡 Why NZ advertisers should care about Russian Discord creators Discord used to be “just for gamers.” Not any more. With roughly 200 million monthly active users globally and a pattern of deep, topic-driven communities, Discord now sits between social and CRM — closer to a private club than a feed. The platform’s strength for brands is obvious: intimate chats, live voice sessions, custom roles and badges, and members who actively participate rather than passively scroll (Reference: industry overview). ...

💡 Why Kiwi Creators Should Tap Into Russian Wellness Brands on Rumble If you’re a New Zealand creator or influencer in the wellness space, you might be wondering how to break into fresh international markets — especially Russia. Rumble, the video-sharing platform gaining traction as a cool alternative to YouTube, is where many Russian brands are starting to flex their marketing muscles. ...