NZ creators: Reach Swedish brands on WeChat, land reviews
💡 Why NZ creators should care about Swedish brands on WeChat If you make long-form product reviews and want better-paying, less crowded collabs, Swedish brands are seriously interesting right now — think design-led, sustainability-first products that travel well. But many Swedish HQs treat China as a huge market and use WeChat as their primary comms tool for Chinese-language teams, distributors and retailers. That means if you want access to the PR teams or regional managers handling Greater China, learning how to reach them on WeChat is a practical edge. ...