NZ creators: Reach Japan brands on Zalo for unboxings fast
💡 Quick heads-up: why Zalo matters if you’re chasing Japan brands If you’re a Kiwi creator chasing paid unboxings and testimonial clips for Japan brands, Zalo should be on your radar — especially if the brand or its distributor has a Vietnam- or SE Asia-facing arm. Recent reporting shows Zalo dominates mobile app reach in Vietnam (98% usage in one survey), ahead of Facebook and TikTok (Soha, 2026). That matters because a lot of Japan-to-SEA commerce and smaller import channels use Zalo for business chats, order updates and influencer comms. ...