Right, let’s talk about something that’s been sitting in the back of your mind while you’re editing those sultry transformation reels. You’ve got the glow-up content down pat — the lighting, the transitions, the satisfying reveal. But when it comes to actually putting ad spend behind your work on X (formerly Twitter), the whole thing feels a bit like walking into a beauty supply store where everything’s in a language you don’t speak. ...
Kia ora, lovely. It’s MaTitie here from BaoLiba. If you’re a creator in Aotearoa trying to make sense of X (formerly Twitter) advertising in 2026, you’ve probably noticed the landscape shifting faster than a Wellington southerly. One day the algorithm serves your thread to thousands; the next, you’re hit with a “rate limit exceeded” notice and your reach flatlines. Sound familiar? You’re not alone. I’ve been watching the platform evolve from the inside — talking to media buyers in Auckland, analysing spend data from Johannesburg agencies, and tracking how creators like you navigate monetisation when the ground keeps moving. Today, I want to walk you through what’s actually happening with X advertising rates in New Zealand, what we can learn from South Africa’s digital marketing playbook, and how to build a media buying strategy that doesn’t leave you burning cash on impressions that don’t convert. ...